Love Canned Food is a Partnership between Princes and Crown Food Europe that seeks to drive awareness of the positive benefits of canned food. Dispelling common myths such as that all canned foods use preservatives. Our task was to create a press campaign that would increase brand awareness, driving traffic towards the LCF website and social channels. We created four bespoke illustrations based on the most popular canned foods, in an organic, natural and tasty style to reflect the key attributes of the product.

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Creative Director: Paul Wallett

Design & Illustration: Jake Ward

Agency: Krow