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Mongoose are an agency that help brands use sponsorship to gain insight and drive business, helping brands engage with their audiences. They asked us to create a white paper that would inform and engage. We decided to create a new own-able illustration style that is full of energy and movement that could be used to support both the copy and a greater feeling of excitement and optimism. We also introduced bold typography and used photography to keep readers entertained throughout.
Creative Direction: Jake Ward
Graphic Design & Illustration: Jake Ward
Artwork: Conrad Pantony
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