OREO ICE CREAM

Oreo is the world’s biggest name in cookies, but Oreo Ice Cream was struggling to get noticed in the summer crowd. We created a stand-out ice cream campaign staying true to the Oreo spirit. We illustrated and crafted three ice cream worlds full of playful characters; from climbers, gripping chunks of chocolate to swimmers leaping off the creamy filling. And creating a custom headline to fit perfectly with the concept.

Creative Director: Mark Lees

Design & Typography: Jake Ward

Illustration: Jack Hudson

Photography: Sun Lee

Agency: Krow

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